Trends Forecast in 2025

In 2025, we are facing major shifts in marketing and communication. At Spark Strategic Communication, we have delved into the developments and identified the trends that will shape how companies engage and communicate:

 

AI and Human Creativity in Harmony

AI continues to revolutionize the way we work, but it is the combination of technology and human creativity that truly creates magic. Understanding how to best leverage these tools without losing authenticity is the key to success.

 

Sustainability Beyond a Trend
Sustainability has evolved from a CSR issue to becoming the core of brand strategy. The most successful companies are those that integrate sustainability into everything from product development to storytelling.

 

Short Formats with Long-Lasting Impact
Attention spans are shrinking, but the opportunity to create deeper relationships with your audience increases if you know how to communicate with precision and timing.

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Authenticity and Trust in a Digital World
In an era of algorithms and automation, true authenticity and transparent communication are what build trust and loyalty.

While these trends are global, the solutions are often local and tailored.

The question is: How can we navigate these changes together to create value not only for businesses but for society as a whole?